I decided to focus on a specific demographic. Thus, I present Tom Satkowiak's 50 Twitter Tips for NCAA Division I Student-Athletes:​

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1) Your Twitter account is one of many mediums through which you can build your “personal brand.” When people decide to follow you, they are investing in your brand because they believe you can add value to their timeline. Don’t craft useless Tweets—you know the kind… they’re the ones you skip over every day while looking for something worthwhile.

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2) After composing a Tweet, but before you hit send, ask yourself: “Would I be comfortable saying this in front of my parents, my grandmother, my pastor?” If the answer is no, discard it.

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3) Turn off the “enable location data” option on your Twitter app. Do you really want everyone knowing where you are at all times?

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4) Take pride in who/what you represent. In addition to representing your family, hometown and church, you also represent your university and your team.

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5) The visual elements of your Twitter account (avatar, background) are how other Twitter users form a first impression of you. Put a shirt on. Don’t photograph yourself lying in bed—this isn’t soft-core porn.

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6) Twitter hasn’t made the text message obsolete. Tweet things worthwhile that are appropriate to share publicly. Don’t Tweet about the party you’re hosting tonight. Instead, text the party details to friends you want to show up.

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7) It’s perfectly fine to display your sense of humor on Twitter. Fans in particular love it when student-athletes show their personality. But don’t Tweet at the expense of others. Making fun of people or Tweeting a photo of the overweight family in Wal-Mart just makes you appear shallow and cold.

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8) Don’t allow the impersonal nature of Twitter lull you into a false sense of security. It’s easy for a thought that materializes in your head while you’re lying in bed or sitting on the couch to suddenly find its way into a Tweet. But once you hit send, it’s there for the world to see.

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9) Don’t use Twitter as an outlet to complain about how rough your life is. You are getting a college education, traveling to interesting places, getting free athletic shoes and apparel and more. Thousands of people would crawl over glass for the chance to enjoy the opportunities you have.

 

10) If a fan Tweets at you telling you how much they enjoy watching you play or how much their son/daughter looks up to you, ReTweet them and add a “Thx” at the start of the Tweet. You can make someone’s day just by granting them that simple, public acknowledgement.